Went to Sydney last week with my lovely best friend/ better half.
Now, i am a major advocate for Melbourne being the shopping destination of the world, but Sydney does have some amazing places to shop. Oxford St hosts a variety of places like Scanlan and Theodore, Sass and Bide, Zimmerman, Peep Toe, Ksubi, and Incu.. and thats all just on one block.
The reason for this post is to tell you all about INCU. The main reason i wanted to go to Sydney was to visit this shop and i was disappointed, even if i couldnt only afford a few things. Imagine walking into one shop that has Alexander Wang, Erin Wasson RVCA, Chloe Sevingy for Opening Ceremonym, Bassike, Acne, Marc by Marc Jacobs, Karen Walker and wait for it.. a TopShop Store on it's top level ( unfortunately i was extremely upset with the range at topshop).. you just can't find that in Melbourne.
Visit the INCLU BLOG here.